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Lizhu won the title of China's Most Valuable Brand Enterprise.
Release time:
2015-06-29
Lizhu won the title of China's Most Valuable Brand Enterprise.
On June 28, the 9th China Most Valuable Brand Tribute Ceremony was held at the Shangri-La Hotel in Guangzhou. Lijuzhu Group, along with well-known companies such as Industrial and Commercial Bank of China, Ping An Insurance, Chimelong, and Evergrande, was awarded the Most Valuable Brand Top 500 medal. This brand selection was recommended by Brand Observer magazine in collaboration with numerous Chinese brand culture institutions, various financial media, and experts, and was strictly reviewed and evaluated by a third-party organization from China Report Hall.
Liu Xibin, the new editor-in-chief of Lijuzhu Group, attended the brand award ceremony on behalf of the group and, at the invitation of the organizer, spoke impromptu during the brand dialogue session, saying: "We at Lijuzhu Group have a viewpoint, which is that Lijuzhu's advantages in research and development, innovation, quality, capital market platform, and Culture ultimately concentrate to reflect Lijuzhu's brand advantage and social influence. Therefore, the group president advises us: we should cherish our brand as we cherish our eyes, because the eyes are the windows to the world; they allow us to see our gaps and the direction to move forward. We should cherish our brand as we cherish our hearts, because the heart is our life; it can make our foundation more solid!"
In this regard, I have a comparison: the brand of an enterprise is like fish, and the comprehensive advantages of the enterprise are like water; without the comprehensive advantages of the enterprise, the brand cannot exist in isolation; otherwise, it becomes a tree without roots, water without source, and fish without water.
My insight is: only through the continuous accumulation of comprehensive advantages can a brand be attached. The so-called creation of a century-old store is about building comprehensive advantages such as research and development, quality, integrity, promotion, and service, which is building the brand; if the brand is damaged, how can we talk about a century-old store?
In recent years, Lijuzhu has achieved fruitful results in comprehensive advantages due to a team of scientists dedicated to research and innovation, allowing Lijuzhu to be at the forefront of industry innovation and research and development, making Lijuzhu's brand image more deeply rooted in people's hearts and more widely promoted. Our team has also put in more effort and greater wisdom. It is precisely these achievements and continuous creation of good results that have made the Lijuzhu brand more beloved by the public.
In this sense, brand building for Lijuzhu has once again reached a new starting point; brand building has no end, and we are still on the road!
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