News Center
Lizhu Group is committed to brand building in the food and pharmaceutical industry.
Release time:
2016-06-03
Lizhu Group is committed to brand building in the food and pharmaceutical industry.
People's Daily Dongguan News
On the morning of May 30, the Guangdong Provincial Food Industry Association and the Guangdong Provincial Pharmaceutical Industry Association held a press conference in Daojiao Town, Dongguan, calling on the entire industry to continue to promote the implementation ofBranddevelopment strategy. At the meeting, representatives from 20 food and pharmaceutical companies in Guangdong collectively read the "Implementation of General Secretary Xi Jinping's Important Instructions to Ensure Food and Drug Safety and Fully Promote the Brand Construction Initiative" to show their determination.
It is understood that the Guangdong Provincial Food Industry Association and the Guangdong Provincial Pharmaceutical Industry Association have designated the years 2014 to 2016 as the Brand Construction Years for the food and pharmaceutical industries in Guangdong Province, widely promoting the implementation of brand construction development strategies in the food and pharmaceutical industries, aiming to consolidate and cultivate more than 10 regional brands with certain influence in the country (6 in the food industry and 4 in the pharmaceutical industry), over 300 enterprise brands, over 500 famous products, and to release a large number of advanced international process technologies within three years.
The brand construction development strategy advocated by Guangdong is pioneering in the country: "The brand construction system is a new type of system that organically integrates nine major systems, including trademark registration and management system, standardization system, integrity management system, management system, traceability system, brand evaluation system, brand self-discipline supervision system, professional team system, and information release system."
To effectively carry out industry brand construction work, the Brand Construction Committee will be responsible for conducting brand construction evaluation activities, training excellent enterprise brands, and after the enterprises establish the nine major systems, invite third-party evaluation agencies to conduct in-depth evaluations of the enterprises based on the "Implementation Rules" and evaluation standards. "The main content is voluntary declaration by enterprises and third-party evaluation, combining product testing, expert evaluation, and on-site evaluation, reflecting the principles of fairness and justice."
The brand construction development strategy proposed by the Guangdong Provincial Food and Pharmaceutical Industry Associations has received responses and support from food and pharmaceutical companies, including Livzon Group. At the press conference, representatives from 20 food and pharmaceutical companies in Guangdong collectively read the "Implementation of General Secretary Xi Jinping's Important Instructions to Ensure Food and Drug Safety and Fully Promote the Brand Construction Initiative" and signed their company names on-site to demonstrate their determination to build their brands.
Related Information