On June 28, 2015, the 9th Highest Chinese Brand Value Award Ceremony took place at the Shangri-La Hotel in Guangzhou. Livzon Pharmaceutical Group Inc., the Industrial and Commercial Bank of China, Ping An, Chimelong, Evergrande, and other renowned enterprises were listed among the 500 Enterprises with the Highest Brand Value. The award was praised by experts from Brand Observer magazine, Chinese brand culture institutions, and financial media outlets, and was strictly evaluated by data-based assessment from the third-party institution, chinabgao.com.

Liu Xibin, the Editor-in-Chief of the New Livzon Editorial Office, attended the ceremony on behalf of Livzon Pharmaceutical Group Inc. Liu delivered an impromptu speech by invitation of the organizer. He said that the R&D, innovation, quality, capital market platform, and corporate culture advantages of Livzon are ultimately reflected in its brand advantage and social influence. Thus, we always keep our CEO’s words in mind that we should treasure our brand as we do to our eyes, because eyes are windows to the world with which we can see the gaps and the way ahead. We should treasure our brand as we do to our hearts, because hearts are our lives with which we can live steadily.

I have another analogy: the brand of an enterprise is a fish, and its comprehensive advantage is the water; without a comprehensive advantage the brand cannot exist.
 

My experience is that a brand depends on the constant accumulation of an enterprise’s comprehensive advantage. To build a century-old shop is to build its comprehensive advantage based on research, quality, credit, promotion, and service. If a brand fails, there will be no century-old shop.

The comprehensive advantage enjoyed by Livzon in recent years can be attributed to the efforts of its scientific teams. With their wisdom and commitment, Livzon is able to stand at the forefront of innovation and R&D in the pharmaceutical industry, making the Livzon brand more and more popular and famous. In this sense, Livzon is at a new starting point for brand building, which never ends—we are on the way!