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The LIZHU brand ranks 318th in the top 500 brand values.
Release time:
2017-12-20
On December 18, 2017, the China Brand Value 500 Strong Review Committee announced the 11th China Brand Value 500 Strong List for 2017. Lijuzhu Group ranked 318th in the China Brand Value 500 Strong.
Lizhu Group ranks 318th in the top 500 Chinese brand values
New Lizhu editor-in-chief Liu Xibin elected 2017 Brand Director of the Year
On December 18, 2017, the China Brand Value 500 Strong Review Committee announced the 11th list of the top 500 Chinese brand values for 2017. Lizhu Group ranked 318th in the top 500 Chinese brand values.
Brand value mainly includes two aspects: brand sales power and brand premium power,Sales power refers to the ability to sell more and faster than competing brands at the same quality and price; premium power refers to the ability to sell at a higher price than competing brands at the same quality and sales volume. The increase or decrease in brand sales and profits directly affects the size of brand value, so sales and profit amounts are important criteria for assessing brand value. Companies that have not passed professional brand audits are not listed.
In addition, factors for assessing brand value also include:Brand stability, brand growth, and the geographical scope of brand influence. Products with shorter purchase decision times, such as fast-moving consumer goods, have greater brand value; products that have a greater impact on physical safety, such as pharmaceuticals and food, have greater brand value. The organizer's evaluation: Lizhu has rightfully earned this brand status.
At the same time, the organizers of the top 500 brand values emphasize:Brand talent is the key to the success or failure of brand building. Given that Liu Xibin, the new editor-in-chief of Lizhu Group, is committed to the continuous refinement and dissemination of the corporate brand, he has enhanced the social status and influence of the corporate brand through organizing corporate brand promotion. He has made outstanding contributions in areas such as forums, exhibitions, exchanges, and media integration innovation, promoting and publicizing the corporate brand, and was selected as the 2017 Brand Director of the Year.
This is a purely transparent and public brand credibility assessment,There are no review fees or entry fees, and the company did not send personnel to participate in the brand announcement conference organized by the organizers, but the organizers created individual posters for the brand status of the companies and sent honorary plaques to the annual figures.
Liu Xibin said:Lizhu adheres to a concept: the corporate brand is the fish, and the corporate innovation advantage is the water; without the comprehensive innovation advantage of the enterprise, the brand cannot exist in isolation. Only with the continuous accumulation of the enterprise's comprehensive advantages can the brand continue to appreciate. The so-called creation of a century-old store is to build the brand. In recent years, the Lizhu brand image has become more deeply rooted in people's hearts and has been further promoted, thanks to the hard work and wisdom of all Lizhu people.
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