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Li Zhu Brand Communication Micro Coffee Gathering Discussion
Release time:
2016-11-26
Ladies and gentlemen, let's change the tone of this WeChat message and chat casually. From November 21 to 23, micro coffee heroes from various units under the group will gather in Zhuhai to share their experiences and insights on WeChat production and pushing, as well as their attempts at new media communication in the context of the mobile internet. Micro coffee experts in brand communication, coming from different portals (enterprises or departments), will freely express their wisdom here, stirring up waves in the community; everyone introduced their unique methods and secrets, leaving their own captivating legends in the community. Liu Xi, Editor-in-Chief of the Group's New Lizhu.
Everyone, let's change the tone of this WeChat message and chat casually.
From November 21 to 23, micro influencers leading brand culture communication from various units of the group gathered in Zhuhai to share their experiences and insights on WeChat production and dissemination in the context of the mobile internet.
Micro influencers from different portals (enterprises or departments) freely shared their wisdom here, stirring up waves in the industry; everyone introduced their unique practices and secrets, leaving their own captivating legends in the field.
Mr. Liu Xibin, the chief editor of the new Lizhu Group, expressed his heartfelt admiration for the WeChat efforts of each team, saying: In the WeChat communication landscape of the group, Lizhu Pharmaceutical follows closely behind New Lizhu, showcasing its strengths and making rapid progress, creating its own combination of strategies, becoming the leader among secondary enterprises' micro influencers. Not only that, but it also continuously provides content for the group's WeChat development, earning its own status in the industry. Although Lizhu WeChat started later, it has become vibrant and rich, with various sections such as Xiaoli Online, Training Center, Information Resources, and Business Data, covering both major and minor events from the sales headquarters, forwarding important articles from the group, and conducting monthly article evaluations to reward writers, making it lively and impactful. The public WeChat account of the Reproductive Sales Department, 'Good Luck for Pregnancy,' is very professional and solid, with diverse content that includes expert opinions and practical experiences, published frequently and with significant influence. Everbright Pharmaceutical's WeChat has been aggressive this year, emerging strongly, closely linking product promotions with actual production and sales, with diverse forms and innovative planning. Limin Pharmaceutical's WeChat is gradually improving, with good content and talent, maintaining stability and reflecting the solid style of a production enterprise. The reagent company's WeChat is active and dynamic, with clever ideas and unique creativity, and they are pioneers among secondary enterprise micro influencers. Fuxing Company's WeChat has great potential to rise, very engaging and substantial; this little Fuxing is quite impressive. Although Shanghai Lizhu's WeChat is not sent frequently, the content is of high quality, significantly enhancing the company's brand communication. The micro influencers from Xinbeijiang are also gearing up, and Lizhu Synthetic and Ningxia Pharmaceutical Industrial Park are gathering writers to prepare their own WeChat, which is worth looking forward to.
As the leader of the group's brand communication micro influencer community, Mr. Liu Xibin discussed the achievements and shortcomings of WeChat in brand communication over the past year, neither boasting nor covering up, but being pragmatic; he praised the micro influencers from various enterprises for adding brilliance and color to the company's development, each having their own unique skills in the brand communication field. He also hopes that all heroes can showcase their unique skills while also learning from each other, forming a collective force to navigate the industry together, demonstrating the overall strength of the group's brand communication. Moreover, the collaborative efforts of the large team are welcomed by the entire group, with successful cases this year, including a joint live broadcast with the reagent company announcing the establishment of Shengmei Company, promoting Lizhu's layout in precision medicine; a joint announcement with Lizhu Pharmaceutical about winning the International Pharmaceutical Engineering Association's Facility Operation Award, expanding the speed and scope of communication; a joint announcement with Everbright about the upcoming launch of a high-profile product line, creating a strong advertisement for a new batch of varieties; and collaborating with Limin for the 50th anniversary celebration of Limin Factory, deeply embedding the brand communication of Limin's celebration in people's hearts, with a lasting impact, etc. Therefore, he organized everyone to discuss: for major brand matters, it's better to give a heads-up in the industry first; if there is a willingness to speak out collectively, the volume will be higher, and New Lizhu will fully cooperate; for regular activities, everyone can showcase their skills individually. Like a symphony, the woodwinds, strings, brass, and percussion each play at different times, and at critical moments, they come together to create a splendid performance.
Subsequently, various micro influencers arrived at the beautiful Wai Ling Ding Island. Standing on this significant little island, there is a surge of positive energy filling the heart; Wen Tianxiang left behind his resounding poetic works here, which are truly admirable.
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