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Winning the marketing battle in the new normal of micro-profit era
Release time:
2015-03-18
Win the marketing battle in the new normal of the micro-profit era
In the just-passed year of 2014, the group achieved good results and had a successful year through the collective efforts of all employees, based on the overall idea of "simplifying administration and delegating power, crisis management, and serving the front line." In particular, the enthusiasm from all aspects has been mobilized, with significant progress both at the front and the back, and sales have taken the lead.
This year, the sales situation is very severe, and price reduction is the new normal for the future.
How to adapt to and succeed in the era of micro-profits under the new normal?
Starting this year, the group's equity incentive plan has been implemented, allowing key employees to grow together with the company, binding their development with that of the company, and becoming a community of shared destiny.
In the era of micro-profits under the new normal, the pressure to achieve the company's set goals is quite large. Currently, the group's sales mainly consist of three major segments: prescription drugs, raw materials, and OTC, with prescription drugs accounting for the largest share. I ask everyone to continue to carry forward the spirit of being particularly hardworking and particularly combative, to win the new marketing battle in the micro-profit era of the new normal.
In addition, everyone must have fully felt that we are now undeniably immersed in the context and environment of the mobile internet. If we said ten years ago that digital survival was still a prophecy or a vision, then now, we are closely woven into the mobile internet. The thinking of the mobile internet is not just a strategy or a stopgap measure; it has truly changed our lives, changed our thinking, and will inevitably change our working methods.
Lizhu is at a critical period striving towards the 10 billion target. We have actively explored the working model of the mobile internet, for example, the "New Lizhu" magazine has transformed from a traditional publicity model to WeChat dissemination, achieving the sharing of information resources and equal communication on the new information interaction platform. As long as you open your Mobile, you can see the group's real-time news and Trends. Therefore, in sales, we also need to transform our thinking model. In the severe sales environment of the new normal, I hope Lizhu can rise to the challenge, seize opportunities, and stand out in this rapid reshuffle, completing the annual sales tasks.
If we can grasp this good hand of cards, that would be even better; our equity incentive can also be exercised. However, opportunities do not fall from the sky; they always favor those who are prepared. Let us open our arms to embrace this brand new era of the mobile internet!
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